J-STAR GROUP OF COMPANIES has a clear vision to remain the undisputed leader in the inspection, verification, testing and certification market.Our success depends on the ongoing development of our employees.

Our high-performance culture turns people into high achievers. We invest heavily in training and everyone is given the learning tools to perform in their roles. Development plans are realistic and tailored to you as an individual.

We strive to give our people varied and stimulating experiences that come from changing roles, working across different businesses and geographies and, where possible, gaining client exposure.

  • Pre-Arrival: Preparation
  • First Day: Introduction
  • First Week: Immersion
  • First Month: Exploration
  • First Three Months: Discovery
  • First Three Months: Engagement


J-STAR, our global on boarding program, guides new employees through the learning curve of their first days, weeks and months ensuring a positive start that accelerates their successful transition to J-STAR GROUP of COMPANIES.

J-STAR provides all new employees with an engaging, comprehensive and supportive start to their employment. Through the three month program, new employees are equipped with the information, resources and connections they need to quickly become productive members of the J-STAR team.

From planning your site orientation and safety induction on Day One, to discussing progress and development with your manager after three months, J-STAR’s structured introduction to J-STAR helps you to feel part of the team and hastens your time to full productivity.

J-STAR GROUP OF COMPANIES is a collaborative program with managers and new employees, along with Peer Advisors when one is assigned, liaising together to cover activities across the following important milestones. J-STAR ensures all new employees are given the opportunity to excel in their new role – see for yourself.


We believe the link between successful people and a successful business is career development.



We view development as a shared commitment to organization growth and personal success. Successful career development depends as much on your passion, energy and drive to learn and grow, as it does on the development opportunities we provide.



Every J-STAR employee is encouraged to make the most of internal mobility and opportunities for collaboration with colleagues and professional associations. Tailored development plans reflect your aspirations and our investment in your future.



This process enables us to ensure on-going delivery and continuous improvement, at the same time as helping you to achieve your career aspirations. Our combination of effective performance management, exposure to experiences in your field ensures individuals, teams and ultimately the business, know what they should be doing, how they should be doing it and take responsibility for what they achieve.


Strong, lean and agile, J-STAR can give employees a safe and stable environment in which to grow and develop, but what about remuneration and benefits?

Our employees are rewarded with competitive remuneration, wherever they are based. We also offer a range of attractive benefits that are competitive and appropriate to their industry, wherever they are in the world. Our benefits reflect both the talents and skills that our employees bring to their activities and the market conditions in-country. Typically, our employee benefits will include retirement plans and medical and health care coverage.

BE 100% YOU

Growth and opportunities are almost unlimited in J-STAR, given the leadership and mentor ship of its many professionals. My work is exciting, challenging, and rewarding as I know that my efforts have a direct impact on the company’s success.


The significant contribution that our employees make to the success of J-STAR are recognized and rewarded through performance-driven variable compensation plans.


The nature of our activities requires flexibility in working practices, from flexible working time through rotation schedules to virtual, commuter and expatriate arrangements to meet our growing global environment. Company and employees share in the benefits of these flexible working arrangements.


Our worldwide presence means we pay close attention to developing suitable skills, fostering broad experience, encouraging appropriate talents and enriching the working life of our colleagues worldwide. This helps us to promote our inclusive and mutual culture consistently, building a positive future both for the company and our employees.


At J-STAR, trust and integrity are fundamental values that we seek to implement in all employee relations. We are committed to safeguarding the rights and safe working conditions of all our employees. To achieve this we set ourselves high standards and aim to exceed what is required by law. Wherever we do business we are guided by these principles and expect the same level of commitment to these values from our partners.

Online Marketing


What Is Online Marketing?

Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, and socializing online.

Widespread adoption of the internet for business and personal use has generated new channels for advertising and marketing engagement, including those mentioned above. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.

Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.

Before online marketing channels emerged, the cost to market products or services was often prohibitively expensive, and traditionally difficult to measure. Think of national TV ad campaigns, which are measured through consumer focus groups to determine levels of brand awareness. These methods are traditionally lso not well-suited to controlled experimentation. Today, anyone with an online business (as well as most offline businesses) can participate in online marketing by creating a website and building customer acquisition campaigns at little to no cost. Those marketing products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.


Benefits Of Online Marketing

A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.

Analytics for web or mobile app experiences can help determine the following:

  • Which online marketing channels are the most cost-effective at acquiring customers, based on the conversion rate of visitors to customers, and the cost of those visitors.
  • Which channels are effective at acquiring and driving higher lifetime value for customers — such as email marketing, which drives repeat purchases to prior customers.
  • Which cohorts of customers exhibit strong engagement behavior and high potential for upsells — such as software or mobile apps, which expect to sell more products to customers with high engagement.

Online Marketing Tools

There are a number of tools that can be used to build and maintain a robust online marketing program:

  • Email Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Display Advertising
  • Search Engine Marketing (SEM)
  • Virtual Events & Webinars
  • A/B Testing & Website Optimization
  • Content Marketing
  • Video Marketing
  • Marketing Analytics
  • Marketing Automation
  • Customer Relationship Management (CRM)
  • Content Management System (CMS)
  • Pay-per-click (PPC) Advertising
  • LinkedIn Ads
  • Affiliate Marketing

Examples Of Online Marketing

Some examples of online marketing campaigns include:

  • Canon advertises for search keywords related to “photography” on Google, Yahoo, and Bing search engines to market their cameras to a relevant audience to drive traffic to a specific webpage.
  • Whole Foods collects email addresses on their website to create email lists that can be used to advertise new products, sales, and events in their stores.
  • Dove creates video advertisements and shares them with their audience on Facebook, Twitter, and other social media platforms to promote favorable conversation about their brand and products.
  • Bite Beauty partners with influencers to promote a new lipstick to their target audience of high-quality, beauty enthusiasts.

Although online marketing creates many opportunities for businesses to grow their presence via the internet and build their audiences, there are also inherent challenges with these methods of marketing. First, the marketing can become impersonal, due to the virtual nature of message and content delivery to a desired audience. Marketers must inform their strategy for online marketing with a strong understanding of their customer’s needs and preferences. Techniques like surveys, user testing, and in-person conversations can be used to understand the overall user experience.

Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors’ attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition (UVP) and brand voice as they test and build


How to Get Started

The first step to getting started with online marketing is to evaluate your goals and make sure they are measurable. Are you hoping to sign up 100 new customers? Generate 1,000 leads to fuel your B2B sales process? Build an email subscriber base of 10,000 people?

After that, you need to make a choice about how to construct an online presence that helps you achieve that goal and create corresponding a marketing strategy for these channels. Maybe you need to set up an e-commerce site. If you’re interested in blogging to drive awareness and subscribers, look into setting up a blog and strategize on how to create great content that would encourage sharing on social media channels. Partnering with a customer that is willing to evangelize your business by creating a case study or infographic can be powerful social proof as customers are evaluating your company. A simple website or landing page with a lead capture form can help you start developing your brand and generating traffic. A basic analytics platform (like Google Analytics, which is free) can help you start to measure how you are tracking your marketing efforts towards your initial goal.



Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM). Online advertising and internet advertising are techniques involved with online marketing, but are not synonymous with online marketing.